It's time to Rep Her.

Despite record-breaking levels of fan engagement across women's sports in the UK, our research with Sports Innovation Lab shows that demand outweighs supply for official women's sports merchandise. #RepHer is an initiative to change that, raising awareness and giving you a smooother experience when it comes to finding the merch to support your favourite women's team.

Shop the Sophie Hird x Klarna #RepHer collection

Shop the limited-edition collection here and wear with pride, knowing you are part of the #RepHer movement that celebrates and elevates female fans and athletes everywhere.

FOUDYS

The first and only official store in the world dedicated to women's football, FOUDYS is breaking the barriers female football players and fans face and encouraging self-expression through football clothing. Shop shirts, kits and make your shirt your own with full customisation.

Home of the Lionesses: Nike

Looking to showcase your support for the mighty Lionesses? Shop the latest season's colourways and graphics at Nike.