• Sale
  • Blogs
  • About us
  • Sale
Home & Interior
Home Appliances

About us

Our mission is to make it easier for you to find the right product at the right price. We help you compare prices, discover the best deals and make smarter decisions when shopping online.

You can count on us to be on your side in a complex world of products and retailers.

Why people use PriceRunner

  • Compare prices across millions of products
  • Find deals from thousands of retailers
  • View prices from both local and international stores
  • Free to use
  • Buyer Protection for extra peace of mind

What is PriceRunner?

PriceRunner is an independent price comparison service that helps consumers find better products and better prices.

We show prices from both retailers that partner with us and those that don’t. No retailer can pay for a higher position in the price comparison.

👉 This means you get a fair and transparent overview.

Who owns PriceRunner?

PriceRunner is owned by the Swedish bank Klarna and became part of the Klarna Group in 2022.

PriceRunner operates as an independent comparison service, focused on providing unbiased price comparisons.

Where is PriceRunner available?

In addition to our websites in the UK, Sweden and Denmark, PriceRunner’s comparison service is also available in several Klarna markets – both online and in the Klarna app.

You can also use PriceRunner as part of Klarna in:

Norway, USA, Germany, Austria, Finland, France, Ireland, Italy, the Netherlands and Spain.

Our history

PriceRunner was founded in Sweden in 1999 and is now one of the most established price comparison services in the Nordics.

PriceRunner’s journey – in short

1999

Founded in Sweden and became one of Europe’s first price comparison services.

2000–2006

Expanded into the UK, Denmark and other European markets.

2008–2013

Launched mobile site and apps. Continued international growth.

2016–2020

Returned to Swedish ownership. Focus on product development and data.

2021

Expanded features and acquired Prisguiden in Norway.

2022

Became part of Klarna.

What we stand for

  • Independence and transparency
  • Helping consumers make better decisions
  • Making online shopping simpler

Our vision

To be the platform you can always trust when comparing products and prices online.

PriceRunner
  • About us
  • Contact us
  • Newsroom
  • Job openings

Since 1999, PriceRunner has helped millions of visitors find the best products at the best prices.

PriceRunner is entirely independent and free to use. Our vision is to be your go-to site that you can always count on when comparing products and prices. PriceRunner became a part of Klarna 2022.

You can compare prices and products with us in:

Sweden, Denmark, The UK, Norway, USA, Germany, Austria, Finland, France, Ireland, Italy, Netherlands, Spain

Copyright 1999-2026 Klarna Technologies AB