Updated
There have been plenty of amazing beauty and makeup products trending and going viral in the past year. But many of them come with a hefty price tag, luckily there are some great dupes that are just as good as their more expensive counterpart.
Don't want to spend a fortune on trendy beauty and makeup products or maybe you just want to get more for less. Then dupes are a great way to get both! Many times products will rise in price when a so called "luxury brand name" is attached to the product, but many times the product itself won't be much different from main stream products, this is especially true when it comes to skincare and makeup. So these are some great areas to opt for dupes instead of expensive brand names.
Baccarat Rouge 540 Edp 70ml - retail price: £215 (£3/ml)
Ariana Grande Cloud EdP 50 ml - retail price: £27.95 (£0.55/ml)
Once Ariana Grande released her Cloud Eau de Parfum many were quick to notice that it was an almost exact dupe of the insanely expensive Baccarat Rouge 540. Both have a musky floral scent, but one is the fraction of the price.
1. Ariana Grande Cloud EdP 50ml
Find deal at Superdrug
£29.752. Maison Francis Kurkdjian Baccarat Rouge 540 EdP 70ml
Find deal at OnBuy
£89.10NARS Liquid Blush - retail price: £43 (£2.9/ml)
Maybelline Cheek Heat Gel-Cream Blush #15 Nude Burn - retail price: £4.71 (£0.58/ml)
The TikTok viral Nars liquid blush gained popularity for it's lush shimmering pink look and how well it suited a wide range of skin tones. But not only is it a more high-end makeup product it has more or less been sold out since going viral. So a great replacement is the Maybelline Cheek heat gel in Nude Burn. It gives a similar tone and effect as that of the Nars product.
1. NARS Liquid Blush Orgasm
Find deal at John Lewis & Partners
£26.402. Maybelline Cheek Heat Gel-Cream Blush #15 Nude Burn
Find deal at Amazon
£8.62OLAPLEX No. 7 Bonding Oil - retail price: £28 (£0.93/ml)
ReVox Plex Bond Repairing Oil - retail price: £10.99 (£0.36/ml)
OLAPLEX has been a long-time favourite with bestsellers such as No. 3 Hair Perfector and No. 7 Bonding Oil. Although Olaplex is great it is pricey, if it's not quite within you budget then there are more affordable options such as: ReVox Plex, which, just as OLAPLEX have a whole line of products to give you shiny and frizz-free hair. User reviews speak highly of the products, and say that they are up to par with the more expensive brands both when it comes to the products consistency as well as result. Another favourite is Revolution Beauty, their Plex-series has a bit more of a watery consistency, but the result is similar to that of the more expensive brands and will give you soft and silky hair.
1. Olaplex No.3 Hair Perfector 100ml
Find deal at Cosmetify
£15.992. Olaplex No.7 Bonding Oil 30ml
Find deal at Bath & Unwind
£2.093. ReVox Plex Bond Smoothing Creme Step 6 260ml
Find deal at Shopaide
£11.39Dyson Airwrap - retail price: £449.99
Revlon One-Step Volumizer - retail price: £46.66
Surely no one can have missed the hype around the Dyson Airwrap, with its revolutionising air wrap technique it minimises damage done to the hair which you get from regular stylers, however this innovative technology naturally comes with a hefty price tag of about £500. Understandably this is out of budget for many, and although there is no perfect dupe for the Airwrap due to the patented technology used, the Revlon hair styler does provide a very similar result and gives you that salon blow-out look for about a tenth of the price.
Just make sure to use a heat protectant and not set it to maximum heat, otherwise you might risk damaging your hair.
1. Dyson Airwrap Complete
Find deal at OnBuy
£528.002. Revlon Salon One-Step Dryer & Volumizer RVDR5222
Find deal at KK Electronics
£27.99Tarte Shape Tape Contour Concealer - retail price: £35.95 (£3.59/ml)
E.L.F. 16HR Camo Concealer - retail price: £6 (£1/ml)
The tarte shape tape contour concealer has been trending for a long time and was the longtime favourite of many beauty YouTubers a few years ago. A great dupe for the shape tape is the E.L.F. camo concealer which does a great job in concealing and has a similar consistency and coverage.
1. Tarte Shape Tape Contour Concealer 22N Light Neutral
Find deal at Amazon
£38.002. E.L.F. 16HR Camo Concealer Light Beige
Find deal at e.l.f. cosmetics
£6.00SkinCeuticals C E Ferulic - retail price: £108.99 (£3.6/ml)
Vichy Liftactiv Vitamin C Brightening Skin Corrector - retail price: £21 (£2.1/ml)
Vitamin C is a great step to have in your skin care routine as it brightens and livens your skin. At the higher end of the Vitamin C products we have SkinCeutical C E Ferulic serum, a wonderful product but very pricey. A great substitute for this is the Vichy vitamin c brightening skin corrector. It's more affordable and will to a great extent give you the same result.
Benefit The Porefessional Primer - retail price: £23 (£1.04/ml)
Catrice Poreless Makeup Primer - retail price: £4.88 (£0.16/ml)
Primers are a must have if you want your make up to last all day. And the Benefit Porefessional primer is an all-time favourite for many, but if you want to try a more affordable primer that delivers the same standard as well as minimise the appearance of pores, then the Catrice primer is a great replacement.
Anastasia Beverly Hills Brow Pencil - retail price: £20
NYX Micro Brow Pencil - retail price: £6.67
The Anastasia Beverly Hills Brow pencil is an iconic brow product that revolutionised the way we did our eyebrows (do we all remember the contour cut eyebrows?) If you're still obsessed with the Anastasia brow pencil but want the same result for less then the NYX micro brow pencil is a great substitute and matches the Anastasia technology and style.
1. Anastasia Beverly Hills Brow Wiz Skinny Brow Pencil Dark Brown
Find deal at Cosmetify
£16.202. NYX Micro Brow Pencil #05 Ash Brown
Find deal at Clear Chemist
£4.90La Mer Crème De La Mer - retail price: £230 (£3.8/ml)
Nivea Creme - retail price: £1.73 (£0,02/ml)
The infamously expensive La Mer products have gone viral many times over and over again, and many may feel tempted to try the product but don't feel like dolling out a few hundred pounds for a face cream, then you're in luck because this is one of those times when the price of a product is significantly raised due to the brand name. In this case the £230 La Mer Crème De La Mer has a pretty close dupe in the Nivea Creme which you can easily find for under £2! A significant price gap for very similar products and results.
1. La Mer Crème De La Mer 60ml
Find deal at OnBuy
£155.802. Nivea Creme 75ml
Find deal at Wilko.com
£2.09Charlotte Tilbury Flawless Filter Foundation - retail price: £32 (£1.06/ml)
Maybelline Instant Perfector 4-in-1 - retail price: £10.97 (£0.4/ml)
The Charlotte Tilbury Flawless filter foundation is a staple in the makeup bag of many influencers and MUAs. But it's not the most budget friendly foundation, we suggest trying out Maybelline Instant Age Rewind Instant Perfector 4-in-1. It gives great coverage and the same flawless result.
1. Charlotte Tilbury Hollywood Flawless Filter #2.5 Fair
Find deal at Bloomingdales
£32.172. Maybelline Instant Age Rewind Perfector 4-in-1 Matte Makeup #5 Deep
Find deal at ASOS
£7.00Urban Decay All Nighter Setting Spray - retail price: £20.80 (£0.17/ml)
NYX Matte Finish Setting Spray - retail price: £5.32 (£0.08/ml)
What would we be without our setting spray? And it all started with the cult classic Urban Decay All Nighter Setting Spray which was many YouTuber's favourite a la 2015. But it still holds up as one of the top setting sprays. But another equally great and more affordable setting spray is the NYX Matte Finish Setting Spray that helps your makeup stay flawless without breaking the bank.
1. Urban Decay All Nighter Waterproof Makeup Setting Spray 118ml
Find deal at OnBuy
£9.922. NYX Matte Finish Setting Spray 60ml
Find deal at Amazon
£7.19Dyson Supersonic Hairdryer - retail price: £299.99
Xiaomi Mi Ionic Hairdryer - retail price: £50
Another Dyson product, but this time the Dyson hairdryer. Although this product is much raved about and sought after it does have a pretty price-tag to match. Why not opt for the Xiaomi Mi Ionic Hairdryer instead, it looks quite similar in shape and design and does the job equally well.
1. Dyson Supersonic
Find deal at John Lewis & Partners
£299.002. Xiaomi Mi Ionic H300
Find deal at Conrad Electronic
£32.56Fenty Beauty Gloss Bomb - retail price: £18 (£2/ml)
Revlon Super Lustrous The Gloss - retail price: £6.99 (£1.8/ml)
Rihanna has not just given us an endless number of top hits - she has also created the popular makeup brand; Fenty Beauty. Fenty Beauty Gloss Bomb is one of the most popular products. But if you want a bit more budget friendly option that gives the shame shine and lustrous result then the Revlon Super Lustrous The Gloss is a great dupe.