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Palette Foundations
19 products
3 tips when shopping for a foundation
Finding the perfect foundation shade can be tough, especially when you're shopping online. One trick is to check out the shade you're currently using. If it's from a popular brand, you can often find online converters that help you figure out which shade from another brand would be the best match. Here's an example of one converter you can use.
Many make-up blogs also display shade samples, known as swatches. But the best way to find your perfect match is to go to a store and try it out in person, or get assistance from a friendly salesperson.
There are many types of foundations on the market, from regular liquids to powders and cushions:
Liquid foundation is the most common type you'll find. It comes in lighter and thicker formulas, with different levels of coverage and different properties.
Powder foundation, also known as mineral foundation, is made from loose or pressed powder. It often contains a low SPF level, but remember to still wear sunscreen. It can give you a natural look with a hint of shimmer.
Stick foundation is like a big concealer stick - firm but creamy. It usually offers higher coverage, but there's a lot of variation available.
Cushion foundation is a lightweight liquid foundation that comes in a jar with a sponge applicator. It provides a light coverage for a natural-looking finish.
Brush, sponge, beauty blender, or fingers – there are many ways to apply foundation. Some types require specific application methods, like a powder foundation, which needs a kabuki brush or something similar.
For liquid foundations, though, you can experiment with different techniques to find the one you prefer. Many people like using their fingers because the skin's warmth makes liquid foundation easier to apply. If you'd rather keep your hands clean, we recommend using a foundation brush or a beauty blender for an even and stunning result.