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Flowery, exotic or perhaps a gourmet scent? Choice of perfume is often highly personal and something that can shift depending on season, mood and occasion, so of course having a wide variety of perfumes is a must.
Let us be your guide in exploring the most popular women's perfumes right now - perhaps you will find your new favourite! We're even glancing towards the future, where layering and adopting a more sustainable view on fragrance will become a strong trend.
Stella McCartney perfumes have been topping our most popular weeks for months. The fragrances mainly smell of English rose but also have notes of mandarin, peony, amber, and woodsy fragrances. This floral and fresh scent is a perfect everyday perfume and is also an affordable option.
Even amongst perfumeries, we're starting to see a desire to become more sustainable and green in their production philosophy, which can be achieved through re-thinking the ingredients, packaging and wrapping. One brand that is currently being re-released with this in mind is Clean. Clean is best known for their scents like "Warm Cotton" and "Fresh Laundry" - fresh, everyday scents that do not smell too dissimilar to freshly washed clothes.
With the series Reserve, Clean is emphasising sustainability: plastic around the cardboard box is now made from coconuts and is compostable, ingredients are sourced sustainably and the paper the cardboard box is made from comes from an FSC-accredited wood production facility.