The bulb can be lit for about 15 000 hours before it needs replacing. As for the brightness, this light bulb clocks in at 345 lumen.
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WiZ Smart Bulb, Tunable White [GU10 Spot] 50W, Smart LED Connected WiFi Works with Alexa, Google Assistant & HomeKit, App Control for Home Indoor Lighting, Livingroom, Bedroom, Energy Monitoring
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Wiz Home Tunable White 50W GU10 Smart Bulb
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